Image Credit: Michael Schnell and ArchDaily

I particularly love how futuristic the interiors look - almost as if it came straight out of a set in 'The Island'. The contrast between light and shadows (especially with the use of quite a lot of concrete) also works beautifully to suggest the power and bravado of the Mercedes Benz name - one of both luxury and masculinity. Somehow, I suspect the building functions a little bit like the Guggenheim museum, based on the last picture, though I can't find any decent section images to affirm that - nevertheless, if that were the case, it would serve as quite a nice metaphor for the brand - one characterised by a persistent desire to improve, yet not forgetting its fundamental history and strengths.